The Solve
"Hokiemojis," a robust set of 80+ emojis alumni, fans, and students could share on iOS and Android.
Role
- Co-designer
The Ask
Create illustrated emojis for Virginia Tech's first ever emoji keyboard, centered around the mascot (a "Hokie"), iconic buildings, and various inside jokes that represent student life.
Asks
- AAA color compliance
- White label design that any brand could utilize
- Custom iconography + illustration
- Target audience: Ages 30-60
Visual Direction
After a wide variety of explorations, our initial direction (bold, trendy) was deemed too "cold" and not inclusive to our older target audience.
We instead settled on a direction that feels warm and playful, incorporating more inclusive lifestyle photography and celebratory illustrations.
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